Giant Bicycles

7月23日
Giant Bicycles
(draft)
No sooner after we enter the early 21st century, Giant has amazingly become
a well-known brand in the bicycle intustries worldwide. How can it obtain
such a great achievement? Let us analyize its successful way of doing business
by four parts, namely the background of the company, transforming, tips, and
the world trends of enjoying outdoors activities.

Brief background:
Giant was founded in 1972. At the outset, it was an OEM (original equipment
manufacturer) cooperating with several big global forign cycling companies
in Taiwan.

Transforming:
Giant had a significant charge in the middle 80s since it met a strong impact since
it lost one of vital customers, Schwinn. After that, it had decided to transform itself
from the OEM model of doing business into a competitive manufacturer under its
own brand, GIANT.

From the beginning, it invested large amount of money to develop new products
and promote the brand of GIANT around the world.

Now, GIANT productions can be found in over fifty countries in more than 10,000
retail stores.

Three tips on becoming a successful brand in the world: